Published on: June 20, 2024
Targeting Foodies? Here Are 5 Audience Segments Than Can Add Value
Reach foodies effectively with segments like restaurant visitors and world cuisine enthusiasts. Book a demo with Factori for valuable targeting options.
Published on: June 20, 2024
Targeting Destination Travellers? Here Are 6 Segments To Start With
Explore segments like Resort Hotel Visitors, Business Travellers, and more to tailor campaigns for destination travellers. Request a Lifesight demo today!
Published on: June 20, 2024
Audience Addressability In The New Normal – How The Industry Is Responding
Explore alternatives to cookie-based targeting in the new privacy-first landscape. Discover strategies like first-party data, contextual, cohorts, and more.
Published on: June 20, 2024
Hack your online metrics with better offline audience targeting
Bridge online and offline audience data to improve campaign performance. Learn how better audience targeting can hack your online metrics. Request a demo!
Published on: June 20, 2024
Introducing Flux Audience Builder
Discover Flux Audience Builder, a powerful feature allowing advertisers to create custom mobile-based audience segments based on geography, brand affinity, and more.
Published on: June 20, 2024
Making the most of the media giant that is IPL
Discover how to maximize ROI in IPL marketing through accurate attribution and audience insights. Level up your game with location intelligence!
Published on: June 20, 2024
Why location data is the new currency enterprises need
Learn why location data is crucial for businesses in the digital age. Learn how it revolutionizes customer insights and transforms customer experiences.
Published on: June 20, 2024
Mobile Audiences for Automotive: Mastering the Art of Targeting Auto Intenders
Unlock the power of mobile audiences to understand complex car buying journeys, personalize targeting, and enhance ROI for automotive brands in the Asia Pacific region.
Published on: June 20, 2024
E-commerce is now capitalising on Mobile Audiences to boost conversions
Discover how e-commerce brands can capitalize on mobile audiences to enhance consumer insight, tailor marketing strategies, and boost conversion rates.
Published on: June 20, 2024
Mobile location tracking will boost in-store customer experience
Learn how mobile data tracking enhances footfall measurement, drives better campaigns, and customizes in-store experiences, as discussed by Tom Gregory of Factori.
Published on: June 20, 2024
OOH comes of age with location intelligence
Discover how location intelligence is revolutionizing Out Of Home advertising, improving site selection, and measuring ROI for better campaign effectiveness.
Published on: June 20, 2024
How to make the most of the OTT advertising opportunity
Explore strategies for navigating the booming OTT advertising landscape, from audience insights to measurement frameworks, and prepare for the future of video marketing.
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