Read The Latest
Data Insights

Explore our latest publications, from industry insights to in-depth tech analysis

No posts found for this category.

Why location data is the new currency enterprises need

Learn why location data is crucial for businesses in the digital age. Learn how it revolutionizes customer insights and transforms customer experiences.

Are Luxury Brands In The UAE Maximizing The OOH Opportunity?

Explore how luxury brands in the UAE are embracing OOH advertising, leveraging real-world intelligence for hyper-targeted campaigns, and maximizing ROI.

Mobile Audiences for Automotive: Mastering the Art of Targeting Auto Intenders

Unlock the power of mobile audiences to understand complex car buying journeys, personalize targeting, and enhance ROI for automotive brands in the Asia Pacific region.

E-commerce is now capitalising on Mobile Audiences to boost conversions

Discover how e-commerce brands can capitalize on mobile audiences to enhance consumer insight, tailor marketing strategies, and boost conversion rates.

Mobile location tracking will boost in-store customer experience

Learn how mobile data tracking enhances footfall measurement, drives better campaigns, and customizes in-store experiences, as discussed by Tom Gregory of Factori.

OOH comes of age with location intelligence

Discover how location intelligence is revolutionizing Out Of Home advertising, improving site selection, and measuring ROI for better campaign effectiveness.

A New World Awaits Luxury Hotels. Are They Ready To Make The Most Of It?

Discover how data-driven insights can help luxury hotels navigate the complexities of post-pandemic travel, win consumer trust, and optimize operational expenses. Learn more now!

How to make the most of the OTT advertising opportunity

Explore strategies for navigating the booming OTT advertising landscape, from audience insights to measurement frameworks, and prepare for the future of video marketing.

How Data-Enrichment Can Result In Better Content And Ad Engagement On OTT

Discover how data enrichment drives better content and ad engagement on OTT platforms. Learn how real-world intelligence and consumer insights optimize user experiences.