Audience Data That Drives Engagement

Access rich consumer insights from 1.5B+ unique mobile users across global markets

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Unique Devices
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Segments
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Segment Categories
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Countries

Trusted for advanced consumer insights by leading businesses

Clear Channel
QMS
Onspot
Abinbev
Vistar media
Luxottica
Inmobi
Madison World
Carto
Group M
X axis
The trade desk
Innomt
Yahoo
Transform Data into Customer Understanding

Audience Intelligence

Drive Results with Better Consumer Insights

Access comprehensive audience segments and insights from multiple premium sources

  • Rich demographic profiling

  • Behavioral pattern analysis

  • Interest-based segmentation

  • Cross-channel tracking

Market Reach

Target with Precision at Scale

Leverage diverse audience segments across global markets

  • Global audience coverage

  • Custom segment creation

  • Real-time data validation

  • Multi-source verification

Target with Precision at Scale
Rich Audience Segments for Every Need

Data Categories

Rich Audience Segments for Every Need

Access diverse audience categories for precise targeting

  • Brand shopper profiles

  • Place-based segments

  • Demographic insights

  • Interest-based targeting

Run Business Applications with Audience Data

Transform raw data signals into actionable audience insights

Campaign Optimization

Target precisely with rich audience segments

Market Analysis

Understand audience behaviors and preferences 

Custom Segmentation

Create tailored audiences for specific needs

Performance Tracking

Measure campaign effectiveness across segments

Resource Library

Data Schema

Data Coverage

Success Stories That Speak

See how industry leaders are revolutionizing their strategies with Factori

“We are extremely satisfied with their proficiency, service and quality. We cannot recommend Factori enough for the value they provide in terms of their solutions. Factori has become a strategic partner of Froyoo in navigating the industry, finding new solutions and collaborating on mutually beneficial ventures. I am confident that whoever will work with them will be very satisfied.”

Daniel Davies - CEO, Froyoo

Daniel Fischer – CEO, Froyoo

Featured Articles

  • Enhance customer experience using POI data

    Published on: May 21, 2025

    How POI Data personalization is transforming customer experience

    POI data offers detailed insights about real-world places like stores, gyms, or restaurants helping brands personalize experiences based on where customers go and what surrounds them. With Factori’s rich POI dataset, businesses can deliver more relevant, location-aware experiences that feel timely and intuitive.

  • Using POI data for Market entry decisions

    Published on: May 19, 2025

    How POI Data guides smarter market entry decisions

    Expanding into a new market doesn’t have to be a gamble. With POI data, businesses can uncover high-potential locations, understand the true competitive landscape, and build a data-driven market entry strategy.

  • retail trend forecasting with visit data

    Published on: May 14, 2025

    How Visit Data transforms predictive analytics in retail

    Discover how leading retailers are using predictive analytics and visit data to anticipate customer behavior. From smarter staffing to more accurate inventory planning, learn how visit insights are shaping the future of retail operations.

Frequently Asked Questions

We offer comprehensive audience segments including brand shoppers, place visitors, demographics, interests, intent, events, and app usage data. Our B2B audiences and consumer profiles provide additional depth for US markets.

Our data freshness varies by category – from 7 days for purchase intent to 30 days for interest-based segments. We update our audience segments monthly to ensure accuracy and relevance.

Yes, we offer customizable audience creation based on specific criteria including customer locations, journey mapping, geo-personas, and business locations. Our data experts can help create precisely tailored segments for your needs.

We employ a multi-source validation approach, combining data from 900+ global sources. Our proprietary algorithms clean, enrich, and unify data sets before segmentation.

We differentiate through our extensive global coverage (2.1B+ users), diverse data categories, custom segmentation capabilities, and rigorous validation process ensuring high-quality audience insights.

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